Transforming from B2B to DTC

Activating patient demand to drive procedure lift.
Despite sales and HCP marketing efforts, Vertos was not seeing an uptick in mild® procedures. Could targeting a patient audience help generate demand?

To test this idea, we created a piloted approach targeting patients aged 65+ in four select markets. Layering in procedure and Rx data ensured reaching optimal mild® candidates then driving them to a landing page where they could learn about the procedure and find a mild® Doctor. Over four months, we evaluated the performance of messaging and media tactics to develop an efficient and scalable campaign for a national patient audience.

Want to see the results? Contact us today!