Transforming from live to on demand
Improving access to expert-led education in disease diagnosis, treatment, and management
In-person events can help train ophthalmologists and optometrists on the complexities of Dry Eye Disease. But what about the doctors, staff, or technicians who can’t attend live training?
To broaden exposure of their valuable educational content, we created Dry Eye Access. One feature of the program was a subscription-based online learning platform. A full weekend of in-person learning sessions was curated into 3 certificate-based online courses consisting of over 32 learning modules. We also used the content to develop ongoing educational articles and various marketing collateral.
See what healthcare marketing is about at QooQoo.